“Over two decades, FreshDirect built one of the most valuable behavioral datasets in the industry. My goal was to turn that into a system that learns in real time and generates the insights to guide decisions and improve operations. Hilbert AI has played a pivotal role in making that possible. Instead of relying on static definitions of loyalty, churn, or lifetime value, we now work with live predictive intelligence that shows how our customers actually behave. That puts power in our hands to prioritize retention, identify high-value customer behavior, and move quickly from insight to action.
Hilbert is a pleasure to work with: instead of behaving like a vendor two steps removed from our analytics and strategy work, they understand our priorities and serve as an extension of our team. This increases trust in our systems, accelerates workflows, and strengthens the link between data and commercial outcomes.”