Standard LLMs are general-purpose text engines. Hilbert's AI is a growth-native intelligence built specifically for understanding customer behavior and driving business outcomes.

Performs a deep, one-time integration and owns the data layer. Business-specific logic, metric definitions, and edge cases are encoded into the system and run continuously.

Does not understand behavior. Customers are static rows unless behavior logic is manually explained in every analysis.

Builds behavioral understanding automatically and assigns Hilbert's AI Labels to every customer based on how they actually behave (e.g. churn risk, high LTV potential, discount sensitivity).

Does not learn from your company's data. Every session resets context and depends entirely on manual input.

Continuously learns from historical and incoming data. AI Labels evolve over time as customer behavior and growth dynamics change.

Applies generic reasoning to growth topics without operator intuition or prioritization logic.

Reasons the way an experienced growth marketer would—making trade-offs, prioritizing impact, and acting within real-world growth constraints.

Fully reactive. No signals appear unless a user knows what to ask and manually runs analysis.

Uses built-in Detections to identify early churn signals, unnecessary discounting, value leakage, and emerging risks before they show up in top-line metrics.

Stateless. Historical context, past decisions, and outcomes must be reintroduced repeatedly.

Maintains persistent memory across time, cohorts, channels, and past decisions, enabling compounding understanding.

Used ad hoc as an external assistant by individuals.

Functions as an internal growth engine that standardizes how the organization understands, detects, and runs growth.