EP.03: The Growth Foundations

In this episode, we sit down with Alex Schultz, Chief Data Officer at Meta (and the person widely credited as the founder of the modern growth practice) to unpack what growth actually is, why most teams get measurement wrong, and how AI is rewriting the implementation of growth's timeless principles. Alex breaks down why growth has never really changed: it's about growing the active users of your product, full stop. We cover that the biggest failures don't come from picking the wrong metric, but from unexamined biases, accidental p-hacking, and top-down pressure to ship what the data says you shouldn't. The perfect metric matters far less than doing the analysis right.